This investigation is about the cultural, social, and legal factors influencing on the amount of dowry. Hence, we used structuralism theory, functionalism, symbolic interactionism, and reasonable selection, theory of mass society and media power and religiosity theory. Therefore, for this topic we examined cluster random sampling of the 384 married men and women of 18 to 35 years in Qom. The results of this study have shown that women with higher education and higher status have higher dowry. According to the results, dowry has different meanings between different ethnic groups. There is a significant relationship between family members, reference group, mass media and feeling of security, fear of the future, emulation, conformity, legal awareness, and religious quality, kinship, lodging and determining the amount of dowry. But there is no relationship between people experiencing divorce, native people, age at marriage and dowry.